Note to Self:

Tuesday, April 13, 2010

Another Great Bike Advert

This is actually an advertisment for the health care company, Kaiser Permanente. And while the company is indirectly advertised, riding a bike is overtly so. What I like about this is that it shows people of all ages riding a bike not just as a "hobby" but as a mode of transport...no spandex, no hunching over curly handlebars, just riding as if it is a natural way to get around...and it is. This short clip echoes one that I posted a few days ago (click here to see it)...freedom. To see the video at it's original location, click here.
Urban Simplicity.

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